Webkinz World really has never really had advertising. Sure there's lots of fake banners that say things like, "Go Outside, Buy An Outdoor Room". But these aren't paid advertising, they are more like little banners that remind you of the cool things that you can do in Webkinz World.

Well it looks like that's about to change. Because today when I logged in earn my son some KinzCash, I noticed that there was a new tab called "My Options" that was in the My Pets, Care Award area.

My Options lets you choose whether or not you'd like advertising to be displayed. It was nice of them to include the ability to turn the ads off.

At one point, I remember that there were experimenting with advertising for the Alvin and the Chipmonks movie. I guess that was a successful test and they're going to start doing it more often.

As long as the advertising is age appropriate and doesn't take away from the Webkinz experience, I'm all for it. With such high traffic, showing ads will make Webkinz a lot more profitable. And hopefully that will mean less down time and lag.